In 2018, we opened this business as a distribution channel to help bring more variety and fill the gaps we were seeing in the pet product category. After continuing down this path for several years and better learning the market and changing demands we opted to end our partnerships and take a folder full of ideas and notes I had been working on and create our own line - thus pivoting in Jan 2024 to a MADE IN CANADA brand, a truly Canadian Business.
This shift was a gut feeling I had to follow, and seeing how the economy has been changing now in 2025, I am even more proud to have made this move the year prior!
With the goal of supporting local and small businesses as the foundation of our company, there was no other option besides manufacturing our products here in Canada. Additionally, we have made sure to use with fellow small businesses for as much of our process as possible with product labels/ card stock, shipping couriers, prototyping, brand affiliations and consider local for give-back efforts.
We’ve been able to work at this goal without compromising on product quality, allowing our designs to stand out & keep end costs competitive - thus making our brand a great option for retailers to consider adding into their locations!
Our plan is to continue designing products inspired by life in Canada that make your dogs life more enjoyable! From our LickA-BULL mats and EnjoyA-BULL bowls to our interactive toys that will follow we are all about enriching the lives of the dogs we love so much - and doing so here in Canada!
Our products are original to Zarabull & Co. - I hand sketch all of them personally as the first step in our design process. Since they are our own designs, we have opted to bring more of a “local” feeling to them. Through the process, I review feedback from customers, test prototypes in house with our own dogs to ensure usability & once a final product is ready we run our quality control checks.
We do not share our molds with other brands or approve of replication of them. This is to ensure Zarabull & Co. products are always made in Canada using appropriate materials, resulting in the quality you’d expect from us. We do not simply private label existing molds & claim them as our own. We are using FDA natural rubber in set colours to provide variety but still be able to maintain our quality control checks & use the raw materials efficiently, resulting in less waste.
We are set up to work with small locally owned/operated retailers across Canada & have taken this into consideration when planning our product line. We are open to new retail partnerships and opportunities, so long as they align with our company mindset.
I would not have been able to chase this dream without the support and encouragement I have received from my husband, fellow small businesses /likeminded retailers & the canine community as a whole. I can’t forget the wet noses kisses from my dogs on tough days.
So, Thank-You ALL for being part of the Zarabull journey!
LOLA
2008-2012
ACE
2010-2016
ZARA
2013
LONDON
2019